Tailoring Tools for Thinkers with Joey Cofone

On this episode of The Productivityist Podcast, Joey Cofone, the co-founder and CEO of Baron Fig, joins the show. Baron Fig is a company that started as a Kickstarter project which has evolved into a brand that designs and offers inspiring products to thinkers such as writers, illustrators, and entrepreneurs around the world.

This episode is brought to you by the University of California Irvine, Division of Continuing Education.  What's awesome about UCI Division of Continuing Education is that they offer a wide range of programs from business to IT, healthcare, finance, and law, as well as online courses that offer flexibility and a real immersive online classroom experience. They also offer convenient certificates in specialized studies designed for the working professionals who seek career advancement and personal enrichment. The Productivityist Podcast is all about personal development, learning and productivity… and if you’re listening to the show, then you probably are too!  So, I strongly encourage you to check out the UCI Division of Continuing Education programs by visiting https://ce.uci.edu/podcast today.

I just talked with James Clear on the previous episode, and now Joey Cofone is here! I’ve been wanting to chat with Joey for a while and on this episode, I finally got the chance. I had a great time discussing a range of topics from my well-documented affinity for Baron Fig, their collaboration with James Clear, what it’s like to create physical products, and how he builds a team that’s crafting these products. 

Some of the points that we unpacked on this week’s show are:
  • Point, don't plan: How to set goals, let them go, and keeping impostor syndrome and comparison at bay (02:18) 
  • The Beginnings of Baron Fig: From a notebook idea at a Thai restaurant to selling nearly 10,000 notebooks in 30 days and now taking over my life (06:46) 
  • Creating a design-oriented notebook and building a thinker company (11:45) 
  • Digital vs Analog: What is the best tool for the job and why is a notebook still the best tool for thinking (15:02) 
  • The freedom and restriction that apps tend to bring (19:29)
  • Rooting for digital tools and integrating new styles in paper products (22:09) 
  • Guided editions including James Clear's The Clear Habit Journal: the next evolutionary step for people intimidated by the blank page (24:49) 
  • Balancing digital and analog tools in developing ideas simultaneously (29:15) 
  • Why Joey supplanted the Nomad sticky notes with the Strategist note cards (31:06) 
  • Good ideas come from anywhere: Talking to 500 thinkers around the world for feedback (33:07) 
“Design is integrated into everything that I do and how I look at the world. And I don’t think it was something that I chose, it’s how I grew up, being very nitpicky and detail-oriented. And in design, it just seem that that is what I should do with this. So, when we started Baron Fig, we’re very much design-oriented.” ~ Joey Cofone

Relevant Links

I had a (fittingly) productive discussion with Joey and I trust you’ll enjoy our chat as much as I did.  

If you found value out of our conversation, leave us a rating and review for this episode in Apple Podcasts or whichever platform you use to listen your favorite podcasts. And remember to subscribe to the podcast so you can listen to past episodes and not miss upcoming ones. You can do that by visiting the podcast subscription page on Transistor.fm.
Thanks for listening and always supporting the show.  Until next time!

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