Being a Rare Breed with Ashleigh Hansberger

On this episode of the podcast I speak with Ashleigh Hansberger about her first book, Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different.

Ashleigh Hansberger is an award winning brand and business innovator. She was named by Inc Magazine as one of the "Top 30 Under 30" coolest entrepreneurs in America. She is the Co-founder and Chief of Strategy at Motto, a leading branding and digital agency that builds brands for emerging challengers and global brands who want to change the game in their industry.

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Ashleigh and I spend much of this episode talking about her first book, Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, which is described as "an unorthodox business book for the rebels, outsiders, and provocateurs -- anyone with the ambition to lead, create, inspire and provoke change on your own terms by owning who you are."

Are you a "rare breed" or not? Give this episode a listen and find out the answer to that question...and many more!

Talking Points

  • How Ashleigh encourages people to embrace being a rare breed (3:43)
  • We talk about impostor syndrome (5:38)
  • Ashleigh mentions one of the things that holds people back (6:32)
  • How Ashleigh helps companies leverage the rare breeds within their organization (11:15)
  • What can a "rare breed" do to get into a situation that works better for them? (14:51)
  • Do support systems exist for the rare breed? How do you find them? (17:22)
  • When one person who's a rare breed steps up in an organization, do others that are usually follow suit? (19:52)
  • I talk about - oddly enough - pro wrestling and how it relates to the concept of being a rare breed and sharing vision (24:44)
  • We dig into why focusing on purpose, values, and vision is not something that we spend enough time on (30:08)
  • Do people who embrace their "rare breed-ness" do they have an easier time saying no or yes to certain things? (31:40)
  • Why do rare breeds have difficulty turning intentions into action? (33:06)
  • Does Ashleigh think that rare breeds act differently at work than when they are off the clock? (36:14)
  • Ashleigh reveals if she journals and her thoughts on journaling for rare breeds (37:54)
  • What's one thing that Ashleigh feels that rare breeds could use to help them take action and thrive (41:25)
"I call that self-care. To be able to define your vision...and to give yourself time to think 'Why am I doing this in the first place?', 'Why is this important to me?', 'What is my purpose?', 'What are the values that we have?' – that's caring for your business or caring for yourself and your own path." - Ashleigh Hansberger

Relevant Links

Being a rare breed can be tough. But you can make it work. There are support systems - albeit small - that can help. You don't need to go it alone. If you're willing to take risks and can find a way to deal with being a rare breed (or even embrace it) then you'll be able to do great things consciously and consistently. Oh, and Ashleigh's book can help you with that process.

If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. And if you want to have easy access to the archives of the show and ensure you don't miss the new episodes to come then subscribe to the podcast in the app you're using – or you can do so on a variety of podcast platforms by clicking here.

One more thing: I want to share some great news with you. I've signed a book contract.  The book will be released in the summer of 2020. I'm already planning things out, including the promotion of the book, so with that in mind I have set up a page for the book that you can check out. I'm looking forward to sharing my book progress with you, special announcements, and other goodies there so be sure to sign up for updates on that page.

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